Apple set September 9 at 10 a.m. PT for a “Surprise and shine” showcase expected to reveal the iPhone 18 Pro lineup and the company’s first foldable iPhone.
Apple officially announces its next iPhone 18 Pro and foldable event for Wednesday, September 9, 2026, at 10 a.m. Pacific Time. According to 9to5Mac, the invitation uses the tagline “Surprise and shine” and shows a glowing Apple logo with a sun shining through. The Cupertino presentation is expected to unveil the iPhone 18 Pro lineup together with Apple’s first foldable iPhone.
Apple is expected to announce three new iPhones: iPhone 18 Pro, iPhone 18 Pro Max, and a rumored book-style foldable called iPhone Ultra. A standard iPhone 18 is not expected this fall. Apple is reportedly splitting its annual launch, with iPhone 18, iPhone 18e, and iPhone Air 2 following in spring 2027. The Pro models should keep similar designs and display sizes, with upgrades focused on display, camera, and connectivity. Rumors highlight a variable-aperture Main camera, a smaller Dynamic Island, and Apple’s C2 cellular modem. Colors may include dark cherry, black, silver, and light blue.
The foldable iPhone is the headline product. Reports describe an outer display of about 5.3 to 5.5 inches and an inner display of about 7.6 to 7.8 inches, plus a titanium frame, a thin body, and a nearly crease-free screen. It may use Touch ID in the power button instead of Face ID, with two front cameras and a dual-camera system on the back. Price estimates start around $1,999, with some configurations rumored as high as $2,500.
Apple Watch Series 12 and Apple Watch Ultra 4 are also expected, with new processors and health features rather than a major redesign. AirPods 5 could appear, while camera-equipped AirPods Pro with Visual Intelligence are more likely next year. New Mac mini and Mac Studio desktops, already announced, ship on September 22. The event also lands as John Ternus becomes Apple CEO on September 1, with Tim Cook moving to executive chairman.
Apple will stream the presentation on apple.com, YouTube, and the Apple TV app. The video is expected to be prerecorded, with press attending at Apple Park in Cupertino. Read more at 9to5Mac.
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