In less than 200 days after launch, OpenAI says ChatGPT Ads has hit a $1 billion annualized revenue run rate and is opening self-serve buying across India, Europe, the Middle East, and North Africa.
ChatGPT Ads reaches $1 billion in annualized revenue as OpenAI marks a milestone in expanding access to AI. On August 31, 2026, the company said the platform hit that run rate in less than 200 days after launch. Starting later today, advertisers can purchase ChatGPT ads directly via Ads Manager across India, Europe, the Middle East, and North Africa. Advertising is one pillar of OpenAI's diversified model, alongside subscriptions, enterprise offerings, and APIs, including an ads-supported free tier that helps keep ChatGPT available to more than 1 billion weekly active users.
People come to ChatGPT with clear goals — choosing software, learning a language, planning a renovation, looking for a job, or exploring a hobby — and decisions take shape in one conversation. ChatGPT Ads uses that conversation context to show a relevant ad and, depending on country and user settings, may also use broader ChatGPT experience. Ads are always clearly labeled and separate from ChatGPT's answers. Advertising does not influence those answers, advertisers do not receive private conversations, and users can control personalization. OpenAI said trust, relevance, and overall experience measures have remained strong through the global rollout.
ChatGPT Ads is now available in over 40 countries through OpenAI's Ads Solutions team and partners, with self-service launching across India, Europe, the Middle East, and North Africa. Advertisers outside the United States are a growing share of revenue. Ads Manager, introduced in May, opened the platform to small and medium-sized businesses, now a material share of the business. More than 50 technology and measurement partners support the ecosystem. CPC and outcome-optimized bidding account for most campaigns, with Pixel, Conversions API, product feeds, geographic targeting, and custom audiences. OpenAI cited an ecommerce advertiser with a 3x return on ad spend over 28 days, and a partner saying more than 80% of ad-driven ChatGPT traffic came from new customers.
Next, OpenAI will bring ChatGPT Ads to more markets and add formats, objectives, buying options, and measurement tools, plus more native ways for businesses to meet people in ChatGPT. Businesses can sign up at ads.openai.com. Read more in the OpenAI announcement.
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