PCMag is in Cupertino for Apple's first fall event under CEO John Ternus, covering the foldable iPhone, Watch Series 12, Siri AI, and iOS 27.
Everything Apple announced at its Sept. 9 event landed in Cupertino as CEO John Ternus's first hardware show. PCMag's live report from Apple Park says there is no standard iPhone 18 this year: the iPhone 18 Pro lineup, the foldable Duo, new AirPods, and a new Watch family took the stage, with Siri AI and iOS 27 threaded through the software story. Watch Apple's official recap, then the breakdown of each device.
iPhone 18 Pro and iPhone 18 Pro Max
The iPhone 18 Pro and Pro Max keep the familiar design and raise the camera and the price. A 48-megapixel Fusion main camera uses a six-blade mechanical variable aperture for low light and depth of field, plus Pro controls and Apple Reference Image to help verify that a photo is authentic. The A20 Pro chip is built for on-device AI and gaming. The Pro Max is billed as iPhone's largest battery jump. 256GB models start at $1,199 and $1,299 — $100 more than last year. Preorders start September 12; sales start September 18.
iPhone Duo
The iPhone Duo is Apple's first foldable. Closed, it is passport-sized with a 5.4-inch outer screen; open, it becomes a 7.6-inch inner Retina display with an under-display camera. Dual batteries are rated for up to 31 hours of video on the inner panel and 44 hours on the outer one. Star White and Night Sky start at $1,999 for 256GB. Preorders open October 16, with stores on October 23.
Apple Watch Series 12 and Watch Ultra 4
Apple Watch Series 12 starts at $399 and Watch Ultra 4 at $799, both with a new Health Sensing System. Ultra 4 reaches up to 50 hours, or 84 hours in Low Power Mode. Software adds Sound Recognition, Live Rewind, and Siri Recap. Both watches go on sale September 18.
AirPods 5
AirPods 5 put active noise cancellation on the $129 pair, with a $149 wireless-case model and up to 50% more noise reduction than AirPods 4. They go on sale September 18.
Siri AI, iOS 27, and Health
Siri AI and iOS 27 run through the new hardware. A rebuilt Health app with Health Age and Readiness scores arrives later this year in U.S. English.
Read PCMag's full live wrap of everything Apple announced at its Sept. 9 event.
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