Meta introduces Seller, a dedicated Marketplace app for frequent sellers, plus free Facebook Verified and a full-screen video test.
Facebook launches a dedicated Marketplace app for sellers and adds a free verification system as Meta pushes harder on engagement and trust. The company is rolling out Seller for people who list items often, Facebook Verified for Dating, Marketplace, and Groups, and an optional immersive full-screen video layout in the main Facebook app. Together, the updates aim to keep Marketplace useful for younger users and make peer-to-peer trading feel safer.
Facebook Marketplace already generates more than 430 million monthly listings and draws more than 1.1 billion active users, which helps explain why the product still matters for younger audiences. To support frequent merchants, Facebook is launching Seller as a separate app so sellers can manage listings, message buyers, and track how items perform without fighting the main social feed. Meta says it plans to add AI later so users can automate tasks such as writing item descriptions or searching Groups for answers.
Facebook is also introducing free Facebook Verified, which is different from paid Meta Verified. People can take a selfie to prove they are a real person; a check mark inside a white circle then appears on their profile across Facebook Dating, Marketplace, and Groups. That badge is intentionally distinct from the blue mark sold with Meta Verified subscriptions.
Separately, Meta is testing an optional immersive, full-screen video view that can open when you launch Facebook. The experiment starts in video-heavy international markets and is expected to reach the United States next year. Users can switch back to the classic feed-based interface if they prefer. The company has tried similar Reels-first layouts on Instagram in several regions.
These moves fit Meta’s recent habit of shipping focused apps for different communities. In May it launched Forum, a Reddit-like experience for Facebook Groups, and this month it released Pocket, a vibe-coding app. Seller and free verification continue that strategy: spin out tools for high-intent use cases while tightening trust signals on marketplaces and dating. Read more on TechCrunch.
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